easyJet rebrand

This was the first poster, based on the new look and feel created at VCCP for easyJet in 2011.

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The 500 graphic

easyJet has a vast number of routes across Europe. This inspired the graphic below, each line represents a route across Europe.

500 graphic.jpg

Cropping Detail

For flexibility with layout, we crop into the graphic, allowing a huge number of variants of background. Since 2011 The 500 graphic was, and still is used on ads, airports and comms throughout the brand.

Brand Orange

The 500 graphic gave the brand more depth, while allowing the placement of the logo on the original easyJet  orange. This is a requirement of the brand license. These new colours were then added to the easyJet palette.

Fonts

The Work

Posters created for the 'europe by easyJet' campaign at VCCP

Generation easyJet

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The 'Why not?' campaign was created in 2016. 

The 'Why not?' campaign was created in 2016. 

Business by easyJet

In airport graphics

I also illustrated the graphics for some of the airport information.

I also illustrated the graphics for some of the airport information.