This was the first poster, based on the new look and feel created at VCCP for easyJet in 2011.
The 500 graphic
easyJet has a vast number of routes across Europe. This inspired the graphic below, each line represents a route across Europe.
For flexibility with layout, we crop into the graphic, allowing a huge number of variants of background. Since 2011 The 500 graphic was, and still is used on ads, airports and comms throughout the brand.
The 500 graphic gave the brand more depth, while allowing the placement of the logo on the original easyJet orange. This is a requirement of the brand license. These new colours were then added to the easyJet palette.
Posters created for the 'europe by easyJet' campaign at VCCP