NATIONWIDE VOICES

CAMPAIGN - TOP 10 PRESS ADS OF 2017

The press ad I designed for the Voices campaign was voted number 6 in the top 10 press ads of 2017. Read more here

It was the first major work to launch under new CMO Sara Bennison.

VCCP’s print campaign from March was made up of poems highlighting the building society’s values and beautifully complemented its TV work, showing that banking doesn’t have to be nasty.

Nationwide was founded over 170 years ago on the principle of helping ordinary people to come together to accomplish something they could not achieve alone. Whether it was to save for a rainy day or to fulfil an ambition to own a home of their own, giving a voice to ordinary people to help them achieve their ambitions is deep in Nationwide’s roots.

 
 This ad focuses on the feeling of owning a place to call to home, supported by Nationwide’s commitment to helping first time buyers.

This ad focuses on the feeling of owning a place to call to home, supported by Nationwide’s commitment to helping first time buyers.

 This ad is about the founding of Nationwide by Charles Cooper

This ad is about the founding of Nationwide by Charles Cooper

 This ad discusses the theme of loneliness in a connected world – showing how Nationwide understands that, despite the benefits of digital technology, people still want to speak to each other face-to-face – underlining Nationwide’s commitment to continue to invest in branches and its people.

This ad discusses the theme of loneliness in a connected world – showing how Nationwide understands that, despite the benefits of digital technology, people still want to speak to each other face-to-face – underlining Nationwide’s commitment to continue to invest in branches and its people.