CAMPAIGN - TOP 10 PRESS ADS OF 2017
The press ad I designed for the Voices campaign was voted number 6 in the top 10 press ads of 2017. Read more here
It was the first major work to launch under new CMO Sara Bennison.
VCCP’s print campaign from March was made up of poems highlighting the building society’s values and beautifully complemented its TV work, showing that banking doesn’t have to be nasty.
Nationwide was founded over 170 years ago on the principle of helping ordinary people to come together to accomplish something they could not achieve alone. Whether it was to save for a rainy day or to fulfil an ambition to own a home of their own, giving a voice to ordinary people to help them achieve their ambitions is deep in Nationwide’s roots.