VCCP were approached by Staropramen and Molson Coors to create branding for a new beer. Staropramen had created a lighter tasting pilsner, inspired by Prague called Pravha.
I created the logo and in collaboration with Lee Bodell we designed the bar runners, pump and pump badge.
BRAND GUIDELINES - LOGO ELEMENTS
Brand guidelines created for consistency across all touch points. It was important for the badge to work with the Staropramen identity.
BRAND GUIDELINES - CLEARSPACE
Guidelines included clearspace and also a minimum size version of the brand mark. A simplified version was created for the bar runner.
Our design for the pump also incorporates the Pravha twist.