ThE VCCP REBRAND

My design department and I was tasked with rebranding the agency, with a new global brand identity to better articulate its positioning as a “challenger agency for challenger brands”. The new identity is based on an illustration of a bear and a boy, designed to represent the agency’s stance of ‘taking on the big beasts’.

We wanted to avoid an identity that felt too establishment. So we chose an illustrated bear and person for our brand mark.

It was painted in watercolour based on the original artwork by the artist Elicia Edijanto.

 
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Stationery

We chose vibrant colours for online use and to get the same vibrancy offline we used special inks.

 
 
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PRINT

TOTE BAG

ONLINE

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